If you are operating a senior living community, you must be familiar with the difficulties in obtaining quality leads and filling the rooms by converting the leads. Following the best practices while buying senior living leads and following up with them is critical for achieving high conversion rates and maximizing return on investment in lead buying. This article explains the top four tips used successful senior living community marketing professionals.

Senior living communities invest significant amount of money in marketing, lead generation and customer conversion. By Senior living, we mean any of the following facilities or services:

• Independent Living / Retirement Living
• Assisted Living Communities
• Alzheimer’s Care / Dementia Care / Memory Care Facilities
• Residential Care Homes
• Nursing Homes

Tips for Buying and Converting Senior Living Leads

Buying the Best Quality Senior Living Leads

If the quality of leads you acquired is low, then the entire process of lead followup, nurturing, marketing and conversion efforts will go waste. Hence most attention should be paid to the quality of leads, whatever be the source of leads. For example, if the leads are obtained from a partner who used a incentivized method to gather leads on their websites, the leads will most probably be of least quality. The price of such leads may be very low, but you will be wasting your staff’s time in following up the low quality leads.

Quality and price of leads are related in most cases, if not always. However, all higher priced leads may not be of high quality either. Hence do the ground work, research the lead sources, test the leads over a period of time and constantly monitor the quality and performance of the leads. Lead quality may vary widely from a specific supplier and hence continuous monitoring and measurements are essential to ensure that you are buying quality leads.

Following Up with the Leads Immediately

Here, the word ‘immediately’ means literally within minutes, not after a few hours of days! Assuming that the leads are generated from the internet (where else?), you need to call the prospect within a few minutes of receiving the lead by your team.

This brings to another subject of real time lead delivery. Make sure that you are receiving the leads in near real time from the lead market place (such as LeadDeck) or from your lead producer and someone in your team is monitoring the lead inflow.

Many lead exchange systems and lead distribution systems have multiple options to deliver leads such as email, SMS text messaging, lead system interface, fax, etc. Even if you have to pay a few cents additionally to get the leads, it is worth spending and go for it.

When the senior or a family has submitted the contact information on the web, you have a fair chance of reaching them on the phone if you try immediately as they will be waiting for the responses from the service providers.

Arranging a Facility Visit to the Senior and Family

This is the second most important opportunity to interact with the potential customer. While ‘show and tell’ is the primary activity in this step, the conversion process should not top with that.

Allowing the Senior and Visitors to Interact with Residents

Enable the visiting senior and her team to interact with the current residents in a public setting such as the lounge or cafeteria. Current customers will be the best evangelists to vouch for your service quality!

If you are running only a memory care facility, that setting may not be a suitable one for prospect interaction. In most other cases, this is the best conversion opportunity.

Follow these four best practices and the chances of converting your leads will be much higher!

Welcome to LeadDeck.com lead generation and delivery service which serves as a Lead Marketplace for lead buyers and lead sellers.

Whether you are a lead generation agency, publisher or aggregation firm, you can leverage the LeadDeck lead marketplace to find more customers, increase revenue per lead and leave the day to day hassles of managing the lead capture, lead distribution and delivery, payment processing and customer support activities to us.

If you are buying leads, we help you source high quality consumer and business leads from qualified lead providers. You have the total control of the lead lead buying process and the leads are delivered in real time, as soon received in the LeadDeck lead exchange system. You may also pick and choose specific lead suppliers based on your requirements. The system includes comprehensive and flexible lead filters, online payment processing, lead return processing and 24×7 access to detailed reports. The system can also be used a lead management and customer relationship management system by your staff. Or the leads purchased can be delivered to your lead system by out integration team.